The referral marketing space is changing quickly. Only 20 years ago, if you were in direct selling, network marketing, or a party plan program, you were one of only a few options for ‘extra’ income to the millions of men and women seeking a side-gig a few hours a week…

In the referral marketing space, many people think of ‘the customer’ as the end consumer of the product or the service that you provide. If you sell skincare, it’s the man or woman who buys a bottle and enjoys your product. If you sell online education, it’s the student that…

Referral marketing programs are changing in massive ways. If we look back through the evolution of the different genres of referral marketing programs we would think about direct selling, multi-level marketing, party plan programs, and the last twenty-plus years of affiliate marketing. Today even at NaXum, we see companies starting…

Have you ever heard of the K.I.S.S. method? Keep It Simple Stupid? The Key To Customer Rewards: This week on the #MlmMonday show, Ben Dixon the CEO at NaXum shares the value of creating simple customer rewards programs to test if your members are fans and the power of keeping the more complex rewards for…

On March 11th, 2022, Ben Dixon CEO at NaXum hosted the Direct Selling Executive Forum’s open forum on “Exploring Education That Opens New Possibilities” in referral marketing. Katy Holt-Larsen, the current president of Kyani, and Kevin Raulston, previous president at Uforia both joined the panel to share their thoughts. The…

Have you ever wondered what it takes to move a referral marketing or direct selling company into viral growth? We’ve all heard ideas like the KISS method(keep it simple stupid) or seen demos of how technology can make all your dreams come true when running a direct selling venture. …

Anyone who runs a referral marketing, direct sales, or MLM company can tell you that consumer expectations for the space are changing. On January 21st, 2022, Ben Dixon hosted the ‘Thrive In 2022’ panel with Liz Bohannon, Founder of Sseko Designs and Rachel Kellogg, National Director of Sales at Faberlic.

Anyone who runs a referral marketing, direct sales, or MLM company can tell you the importance of creating loyalty with your customers, promoters, and internal staff. DSEF FORUM On February 18th, 2022, Ben Dixon hosted Travis Garza, the President of Sales & Marketing at Plexus for the Direct Selling…

When running a referral marketing, direct sales, or affiliate marketing company the onboarding process the sales team consumes will set the pace for the companies growth. Your independent sales teams are a volunteer army. They are choosing to promote you as an independent contractor and are not your employee. So…