Ben Dixon, NaXum CEO, Hosts Liz Bohannon of Sseko Designs & Rachel Kellogg of Faberlic for the Direct Selling Executives Forum

3 min readMar 28, 2022

Anyone who runs a referral marketing, direct sales, or MLM company can tell you that consumer expectations for the space are changing.

On January 21st, 2022, Ben Dixon hosted the ‘Thrive In 2022’ panel with Liz Bohannon, Founder of Sseko Designs and Rachel Kellogg, National Director of Sales at Faberlic.

In the session the panel discussed:

1) As we enter 2022, how has “Doing Good” (sharing causes & charitable pursuits your company participates in) shaped your story in the marketplace?

2) With our world continuing to change rapidly, what are the trends you’re seeing in the ‘ways’ your distributors actually operate daily in the business?

3) What are the KEY educational opportunities you see for corporate teams to bring to the field today?

4) As retail customers are faced with more options than ever, what are your favorite ways to create loyalty?

5) If you could go back in time to December 2019 and share ‘one-thing’ with yourself, what would that advice be?

Who is Liz Bohannon?

Liz Forkin Bohannon is the founder of Sseko Designs. Sseko is an ethical fashion brand that works to educate and empower women. By providing employment and educational opportunities, Sseko enables women to continue their education and become leaders in their country. In four years, Sseko has grown from three women making sandals together under a mango tree, to an international fashion brand that provides employment, educational opportunities and entrepreneurial training to over 50 women in East Africa.

Using her unlikely story of a journalist-gone-shoe-maker, Liz shares her passion for social enterprise, conscious consumerism, social justice, creative leadership, gender equity, risk-taking, and empowering women. She believes deeply that business is a powerful platform for social change and that girls are our future.

She now splits her time between Uganda and Portland, Oregon, where she and her husband Ben run Sseko Designs.

Who is Rachel Kellogg?

With over a decade of experience in sales and leadership at Mary Kay Cosmetics, Rachel is now leading the charge with the Russian powerhouse Faberlic as they expand throughout the US Market.

She’s a remarkable professional and loves making people feel important and know their worth.

She has great strength in creating duplicatable systems to grow the confidence of the sales force and drive results through empowerment.

“When you can combine strategy with creativity and confidence you become unstoppable!” — Rachel Kellogg

To access more executive forums from the DSEF, register on LinkedIn for free.

About Ben:
Ben Dixon loves referral marketing. His family found direct sales back in 2006 and had success using technology to create home-based businesses. Since 2010, Ben has focused on serving referral marketing, party plan, mlm, and direct sales companies across the globe with the technology they require to empower their passionate fans to virally grow their businesses.

To see episodes from the direct selling executives forum, visit the youtube channel.

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To download a full copy of the 2022 Direct Selling Trends Report, download the report here.

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