Naxum CEO Shares How Mobile APP Technology Is Changing In Referral Marketing
NaXum CEO, Ben Dixon, highlights the changes predictive action technology is creating in the referral marketing space today.
In the past, providers created single-purpose apps.
Apps that specialized in:
– Learning (LMS)
– Social Media Content Posting
– Product Sampling
– Commission Reports
– Personal Development
– Commission Payments
The challenge in the above approach is the confusion having 4 or even 6 apps in some scenarios creates in a referral marketing company. With so many different apps, it’s tough for the tribe to know where to go for what they need.
In 2018, NaXum released a predictive engine with a native APP wrapped around the system.
The app feels like a top leader sitting next to the newest person, suggesting what to do next.
The engine combines learning, social media sharing, product sampling, commission reports, personal development, and predictive actions all wrapped into one single app experience to create simplicity for the members.
As the tool “predicted” what to do next, the term “predictive actions” was born.
Now that we could focus a salesperson’s attention through an APP on the top 3 actions for them to take with prospects and existing customers, we could also track their activity.
For the first time ever, instead of ‘self-reporting’ actions, we can track when sales promoters can set daily goals and take action on:
# of new outreach calls
# of followup calls
# of minutes spent growing your mind on skills
# of pieces of social media content shared
“The data in the predictive platforms is a total game-changer. These are the real numbers, no fluff, from the activity in your sales teams. Companies can finally make real decisions off of daily active feedback to grow their business.” — Ben Dixon
Winning Daily Habits:
Now that platforms can track real actions daily, they can also enable accountability for your salespeople.
As your promoters set daily goals and work towards the goals, automated reporting can track not only streaks of activity but weekly average consistency metrics.
Real coaching like “I see you’ve grown. You were only hitting your daily goals 2 days a week and now 5 weeks later are at 5 days a week, great work!” is now a reality from the reporting inside the predictive platforms.
The competitive advantage that the daily feedback loop activity data brings cannot be overlooked.
The direct sales space is highly competitive. Tools like predictive actions are giving companies the edge they need in the space to hold others accountable.
To download a full copy of the 2022 Direct Selling Trends Report, download the report here.
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Ben Dixon loves referral marketing. His family found direct sales back in 2006 and had success using technology to create home-based businesses. Since 2010, Ben has focused on serving referral marketing, party plan, mlm, and direct sales companies across the globe with the technology they require to empower their passionate fans to virally grow their businesses.
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