NaXum’s CEO Ben Dixon Explores How To Handle Unprecedented Growth.
What do you do when your business experiences unprecedented growth?
The Covid Pandemic affected businesses across the globe in different ways. We have all seen the businesses that the pandemic punished, but there were other businesses that history has shown were uniquely positioned to grow during the pandemic.
Companies like Grubhub, Doordash, and InstaCart saw unprecedented growth as Americans around the country stayed home and wanted new options for food or grocery delivery.
The home-based business industry saw a massive uptick in growth for the companies positioned to receive the blessing of an unprecedented amount of adults staying home to work remote and extra time to start a ‘side-hustle’ in direct sales.
Ben Dixon, CEO at NaXum, saw trends with both clients and friends that are executives outside of NaXum’s client base that reported as much as a 1,000% increase in new promoter enrollments in 2020, with some individual companies reporting an additional 100,000–500,000 new promoters in the calendar year.
Kicking off 2021, Ben put together a panel of 3x executives who experienced unprecedented growth to share their experience and learnings with the rest of the marketplace.
The panel included:
Jeremiah Bradley, Chairman of ZYIA ACTIVE
Laura Oblon, President of AMPLIFEI
Joe Kenemore, CEO of Mailbox Power
Review the open forum panel:
The questions for the broadcast on Facebook included:
1. How do you plan for ‘unprecedented growth’? What are your favorite strategies for managing unprecedented growth when it occurs?
“When communicating in the field, leave the hype in the 90’s. Be really raw and transparent with people, overcommunicate, people understand Covid delays, you got to just be honest with them.” — Laura Oblon
2. When you do your internal planning, what personal tools do you like to use to keep the priorities right on both your long-term and short-term objectives?
“As you you scale and duplicate roles on the corporate team, you must remember to always leave a man/woman behind to own that portion of business in a way that matching your core values.” — Joe Kenemore
3. What is your personal favorite way to celebrate big wins?
“Setup your rewards where EVERYONE feels like they are a part of the success. We had the best month ever by far, and to celebrate we gave EVERY employee an extra $100 on their check.” — Jeremiah Bradley
About The Author:
Ben Dixon LOVES referral marketing. His family found sales back in 2006 and had success using technology to create home-based businesses. Since 2010, Ben has focused on serving referral marketing, party plan, mlm, and direct sales companies across the globe with the technology they require to empower their passionate fans to virally grow their businesses.
To see other episodes from the direct selling executives forum, visit the youtube channel.