Sales Training In Referral Marketing Evolves
Sales training in referral marketing has experienced a constant evolution.
Years ago, teams would grow from live training events and audio cassette taps that reinforced the skills required to grow your skills.
Over the last decade, companies have moved their training primarily into videos that the members can watch, learn, and apply to their daily lives.
Today, we live in a world where over 30,000 hours of new content each hour is uploaded to youtube alone. Your members are swimming in a video content-rich world and training is changing once again.
Earn While You Learn 1.0
Remember the days when you’d learn by shadowing someone who could teach you the ropes? Mentor with someone more experienced than you?
Many companies in the direct sales industry have led with the saying ‘earn while you learn’ and a concept of personal mentorship, even though one new member’s experience can vary drastically from another since so much expectation is placed on the ‘mentor’ to create the training experience.
Earn While You Learn 2.0
The answer becomes the ecosystem that the companies create through their technology to train and mentor their team members to grow.
Since 2018, NaXum has developed a predictive action engine, and after deploying the engine at over 30+ companies has created a technology layer that actually ‘feels like’ a top leader sitting next to the newest person on the team, suggesting what they should do next.
Beyond video content, the predictive engine can tell you:
– Who your top 3 prospects, customers, or team members are to followup with
– What your last interaction was with each of these relationships
– Suggest what to say next in the conversation
The predictive actions are then tracked. Meaning that as your members interact with this ‘virtual mentor’ on their smartphone, the company is getting the data on which actions the members are willing to do versus not do, and which actions get the best result in the marketplace.
Insights For Decision Making:
The data companies gather is called ‘insight data’ and allows the companies to guide their spending for content creation.
Imagine loading up 400 pre-written complaint posts for your sales force to share in social media and knowing exactly which 60 they are willing to share and which 12 posts of the 60 get the most visitors OFF of social media and to your website?
What could you do with these insights? Invest in content that is actually working? Have the freedom to experiment?
Imagine knowing which text message responses are handling objections the best in English and discovering that totally different responses in Spanish produce the best results?
Do you see the edge gained with insights?
“It’s time companies take training to a deeper level than videos. They must deploy smart platforms, like the predictive engine we’ve built at NaXum, to hold the affiliate’s hand as they actually do the work of the business, so each promoter has their own best chance at success.”
– Ben Dixon, CEO, NaXum
Ben Dixon loves referral marketing. His family found direct sales back in 2006 and had success using technology to create home-based businesses. Since 2010, Ben has focused on serving referral marketing, party plan, and direct sales companies across the globe with the technology they require to empower their passionate fans to virally grow their businesses.
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