Who Is Your Customer? A Unique Roadmap To Creating Raving Fans In Referral Marketing

The Raving Fan Progression

At NaXum, we’ve shared the concept of the Raving Fan Progression to highlight the path people travel within your ecosystem to virally grow your company through referral marketing:

So which person is your customer?

By taking the perspective that all four categories will be viewed as the ‘customer’ in your strategy you can ask the right questions to optimize your business.




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